Luvs for Momsense

June 30, 2008

Procter & Gamble is asking moms to take a stand on protecting their children — from diaper leaks. In a "Stand up, speak out" campaign, the company is promoting its Luvs diaper brand using banner ads, online video, print, radio and TV.
 

Cannes Festival

June 20, 2008

At last week's Cannes Lions International Advertising Festival, the Direct Lions Grand Prix was awarded to Mumbai's JWT India, for the Times of India entry. The campaign Web site registered more than 1.3 million hits and more than 1 million YouTube downloads.
 

Current USA mailing Lillian Vernon catalog

June 02, 2008

Current USA, a subsidiary of Taylor Corp. that finalized an agree­ment on April 3 to buy Lillian Vernon for $15.8 million, has begun mailing the Lillian Vernon catalog again. About 600,000 catalogs were sent to the Lillian Vernon house file this week. Another mailing is expected in June.
 

Time Warner to split off cable TV

May 26, 2008

Time Warner Inc. has announced that it will formally split off its cable TV business, allowing it to focus on cable network, entertainment and publishing operations. Time Warner Cable will pay a total dividend of $10.27 per share.
 

Phoney business

May 26, 2008

The Federal Trade Commission, in coopera­tion with more than 30 international, federal, state, and local law enforcement agencies, completed its largest telemarketing fraud sweep last week.
 

Merck uncomfortably numb after settlement

May 26, 2008

Merck, the manufacturer of painkiller Vioxx, has settled deceptive advertising charges for $58 million and agreed to submit all new television com­mercials for its drugs to the Food and Drug Administration for review for the next seven years. The agency had challenged Merck's direct-to-consumer television ads, which began in 1999.
 

Malware case pops up

May 25, 2008

The Ninth Circuit Court of Appeals has agreed to review a case, in which ad-supported freeware company Zango sued spyware removal company Kaspersky Lab in 2007, alleging that Kaspersky interfered with Zango's relation­ships with its customers by deleting Zango's pop-up serving program.
 

eBay to launch WorldofGood.com

May 23, 2008

This summer, eBay plans to help launch WorldofGood.com, a marketplace for buying fair-trade products, to the public, in partnership with fair-trade company World of Good, Inc.
 

National Geographic gets medieval

May 23, 2008

National Geographic Channel is asking fans of its on-air special Stonehenge Decoded to get closer to the archaeological mystery by engaging with an online game of themed puzzles. The game, created by Arkadium, runs on www.natgeotv.com/stonehenge and promotes the show set to air June 1.
 

NBC Universal Digital Media

May 19, 2008

NBC Universal Digital Media has kicked off the Digital Health Network, which will distribute premium health video. The goal is to create an informative view­ing experience for users looking for health information online.
 
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