A studio-backed entertainment Web site called ClickStar Inc. launched Dec. 15, offering exclusive broadband debuts of feature film content and already-released hit movies from Sony Pictures, Universal Studios and Warner Bros., downloadable on demand.
ClickStar is a venture between Intel Corp. and Revelations Entertainment, the production company headed by Morgan Freeman and business partner Lori McCreary. ClickStar aims to become the leading online destination for premium entertainment, reinventing home entertainment by building a direct relationship between artists and consumers. "Providing digital video on the Web is not the major challenge today," said Ewa Martinoff, vice president of marketing at ClickStar, Santa Monica, CA. "The major challenge is offering and distributing content securely and in a business model that is a win-win for all including the consumer."
Broadband video management and distribution firm ExtendMedia, Boston, supports ClickStar'