Guide illuminates spectrum of multichannel retail issues
Mickey Alam Khan
February 09 2007
Multichannel retail is the topic of DM News' latest Essential Guide, enclosed with this week's issue. This publication has long covered retail, particularly catalogs, e-commerce, mail, direct response television and telemarketing, from a multichannel perspective. But we thought it was time to produce a special compendium of articles from industry experts on how to mesh online and offline retail channels to acquire and retain customers.
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