CONTENDERS: Donovan Neale-May - Founder and executive director, CMO Council; president, Neale-May & Partners and Tom Cates, President and founder, The Brookeside Group, discuss best practices of allocating marketing capital.

Robert Russo, General manager at PCI Security Standards Council, and David Taylor, President of PCI Alliance discuss consumer data protection.

John Ward, President of Mail Services at Pitney Bowes, and Michael Gauthier, President and CEO of MarketShare Inc., discuss how the USPS can improve its service.

CONTENDER - Sameer Shamsuddin, VP of product man­agement at GSI, works with more than 85 brand retailers VS. Jerry Sparger, partner at Selling Up, president of Global Business Solutions,Author of many stud­ies on e-commerce

CONTENDERS: John Ardis, VP of corporate strategy, ValueClick Inc. Six years' experience with online ad networks vs. Rob Rasko, COO, CPX Interactive. Five years' experience in Internet advertis­ing, experience with Oppenheimer & Co. and AIG

Dan Shapiro, CEO and co-founder of Ontela, and David Mandell, co-founder of Me.dium, discuss the future of the online channel.

Entrepreneurs Frank Rumbauskas and Ernan Roman discuss the importance of a return policy in the success of product's sales.

Patrick Patten, VP of list brokerage at Statlistics, and Jay Schwedelson, corporate VP at Worldata, discuss the list industry.