Peter Meyers, VP of marketing at ICOM Information & Communications LP, and Elizabeth Gordon, president of Flourishing Business, discuss the role coupons play in long-term customer acquisition and retention.

Ashwini Karandikar, VP of client services at Range Online Media, and Click Forensics president Tom Cuthbert discuss the role click fraud management should have in an SEM campaign.

Loren McDonald, VP of industry relations at Silverpop, and Morgan Stewart, director of research and strategy at ExactTarget, discuss the significance of open rates.

Peggy Atkins, president of Imagine Works LLC and Kelly Hlavinka, managing partner at Colloquy, discuss the role of green in DM campaigns.

Pat Corpora, President of Corpora Consulting, and Bart Surrick, VP of account management at Alliant Cooperative DataSolutions discuss the future of continuity programs.

Kevin Hillstrom, president of MineThatData, and Director of the DMA Non­profit Federation Senny Boone discuss best practices for diversifying a multichannel campaign

Ian Epstein, VP of sales search at Coremetrics, and Covario CEO Russ Mann discuss best practices for automating search functionality.

David Reeve, marketing and PR manager at WebVisible, and MediaWhiz CEO Jonathan Shapiro debate the cost and benefits of agency SEM campaigns vs. software as a service.

CONTENDERS: Donovan Neale-May - Founder and executive director, CMO Council; president, Neale-May & Partners and Tom Cates, President and founder, The Brookeside Group, discuss best practices of allocating marketing capital.

Robert Russo, General manager at PCI Security Standards Council, and David Taylor, President of PCI Alliance discuss consumer data protection.