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Gloves Off Articles

Should 'green' be part of a campaign?

March 17, 2008

Peggy Atkins, president of Imagine Works LLC and Kelly Hlavinka, managing partner at Colloquy, discuss the role of green in DM campaigns.

Do continuity programs have a future?

March 10, 2008

Pat Corpora, President of Corpora Consulting, and Bart Surrick, VP of account management at Alliant Cooperative DataSolutions discuss the future of continuity programs.

Are multiple touch points always best?

March 03, 2008

Kevin Hillstrom, president of MineThatData, and Director of the DMA Nonprofit Federation Senny Boone discuss best practices for diversifying a multichannel campaign

What's the best way to automate SEM?

February 25, 2008

Ian Epstein, VP of sales search at Coremetrics, and Covario CEO Russ Mann discuss best practices for automating search functionality.

Are agencies or SaaS more ideal for SEM?

February 18, 2008

David Reeve, marketing and PR manager at WebVisible, and MediaWhiz CEO Jonathan Shapiro debate the cost and benefits of agency SEM campaigns vs. software as a service.

GLOVES OFF: Focus spend on retention or acquisition?

February 11, 2008

CONTENDERS: Donovan Neale-May - Founder and executive director, CMO Council; president, Neale-May & Partners and Tom Cates, President and founder, The Brookeside Group, discuss best practices of allocating marketing capital.

GLOVES OFF: Do PCI standards alone protect data?

February 04, 2008

Robert Russo, General manager at PCI Security Standards Council, and David Taylor, President of PCI Alliance discuss consumer data protection.

How can the USPS better serve mailers?

January 28, 2008

John Ward, President of Mail Services at Pitney Bowes, and Michael Gauthier, President and CEO of MarketShare Inc., discuss how the USPS can improve its service.

What's the biggest e-commerce mistake?

January 24, 2008

CONTENDER - Sameer Shamsuddin, VP of product management at GSI, works with more than 85 brand retailers VS. Jerry Sparger, partner at Selling Up, president of Global Business Solutions,Author of many studies on e-commerce

What's the best online ad pricing model?

January 17, 2008

CONTENDERS: John Ardis, VP of corporate strategy, ValueClick Inc. Six years' experience with online ad networks vs. Rob Rasko, COO, CPX Interactive. Five years' experience in Internet advertising, experience with Oppenheimer & Co. and AIG

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