Gloves Off Articles

Is mail still effective for acquisition?

May 05, 2008

With the onset of rising postage and paper costs, as well as a tremendous uptake in online commerce, some marketers have questioned print's power as an acquisition tool.
 

Will lower direct mail volume save trees?

April 28, 2008

With an increase in consumers' awareness of eco-friendly business practices, the pressure is on for marketers to decrease the environment impact of their output.
 

Should e-mail always be kept in-house?

April 21, 2008

Deciding how and where to house technology for an e-mail deployment engine often comes down to two choices: Work with a host ESP or use in-house or custom-built software.
 

What is automation's role in fulfillment?

April 14, 2008

Automated fulfillment is used by multichannel retailers to varying degrees, but some marketers question how much mechanism to add to an order and shipment process.
 

Can coupons drive long-term business?

April 07, 2008

Peter Meyers, VP of marketing at ICOM Information & Communications LP, and Elizabeth Gordon, president of Flourishing Business, discuss the role coupons play in long-term customer acquisition and retention.
 

How big of a threat to SEM is click fraud?

March 31, 2008

Ashwini Karandikar, VP of client services at Range Online Media, and Click Forensics president Tom Cuthbert discuss the role click fraud management should have in an SEM campaign.
 

How valuable is the open rate for e-mail?

March 24, 2008

Loren McDonald, VP of industry relations at Silverpop, and Morgan Stewart, director of research and strategy at ExactTarget, discuss the significance of open rates.
 

Should 'green' be part of a campaign?

March 17, 2008

Peggy Atkins, president of Imagine Works LLC and Kelly Hlavinka, managing partner at Colloquy, discuss the role of green in DM campaigns.
 

Do continuity programs have a future?

March 10, 2008

Pat Corpora, President of Corpora Consulting, and Bart Surrick, VP of account management at Alliant Cooperative DataSolutions discuss the future of continuity programs.
 

Are multiple touch points always best?

March 03, 2008

Kevin Hillstrom, president of MineThatData, and Director of the DMA Non­profit Federation Senny Boone discuss best practices for diversifying a multichannel campaign
 
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