From DM News' Special Report on E-Commerce Platforms & Software: Key Trends in E-Commerce
Dianna Dilworth
July 21 2006
align="left">"More and more retailers are realizing that continuous testing of key pages on their Web sites can pay huge dividends. And this goes beyond landing page optimization. Oftentimes, small changes on product pages, credit card pages and shopping carts can result in significant increases in conversion rates."
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