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Main Features

The game changers

May 12, 2008

Five agency leaders who embrace DM's evolution — and are ready to play at the next level.

Small business, big community

Lauren Bell May 05, 2008

For American Express Open, engaging and interacting with customers is the key to gaining loyalty, Lauren Bell reports.

Custom publishing packs a marketing punch

Pamela Oldham April 28, 2008

Custom-created content has become a DM channel to be reckoned with, Pamela Oldham reports.

Consumer constraints

Ellen Keohane May 12, 2008

Even with tough regulations, pharmaceutical marketing is boasting bigger gains than ever. Ellen Keohane finds out this sector's secrets of success.

A healthy challenge

Mary Elizabeth Hurn May 05, 2008

With healthcare costs on the rise, health insurance marketers need creative ways to woo consumers. Mary Elizabeth Hurn shares some expert solutions.

Going digital in the great outdoors

May 05, 2008

Digital out-of-home advertising is everywhere, from coffee shops and elevators to bars and gas stations. Four experts discuss how to take advantage of this dynamic, flexible technology.

Build your list with co-registration

April 28, 2008

Collecting customer opt-ins while they register on other Web sites has become a common way to build e-mail lists. Four industry experts explore this cost-effective strategy.

Creative solutions from Lexus, USG Corp. and Teleflora

May 12, 2008

Lexus' multitouch effort targets sports car enthusiasts; targeted e-mail list drives clickthroughs for USG Corp.; and moms get a virtual nod from Teleflora.

Creative solutions from Konica Minolta, Austad's Golf and 3M

May 05, 2008

Sports sponsorship scores for Konica Minolta; Austad's Golf gets personal about golf shoes; and direct mail campaign goes the distance for 3M.

Spotlight Conversation: To affinity and beyond

Mary Elizabeth Hurn May 12, 2008

North American Media Group's Brandt champions her channel.

DMNews speaks with Dan Jones, VP of events, Intersport

May 05, 2008

Dan Jones, VP of events for Chicago-based event marketing firm Intersport, worked with GMC's Southeast division to promote test drives for its line of Sierra trucks across Tennessee.