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Home
> Features
Main Features
Multichannel momentum
Chantal Todé
June 15, 2009
The economic environment is still stormy, but retailers are starting to test the waters with new demand-generating strategies.
A global CRM view
Lauren Bell
June 15, 2009
Hilton Hotels offers more than picturesque vistas from its thousands of international properties — the chain also is working to build up its global efforts in all CRM-related channels.
more »
Vertical features
Boomer women get social
Sharon Goldman
June 01, 2009
As women age 45 to 65 make massive moves online — particularly onto Facebook and other social media — marketers work to catch up.
Teens are top credit target
Lauren Bell
May 04, 2009
Marketers of debit and credit cards geared to teens balance the lifestyle-focused needs of teens with parents' interest in security
more »
Technique
Money-saving strategies for direct mailers
June 15, 2009
Thanks to the recent postage increase and economic pressure, mailers are once again in search of ways to cut costs and improve the efficiency of their efforts. Four industry experts share their best belt-tightening tactics.
Make the most of your mobile Web creative
June 01, 2009
Creating a mobile Web, or wireless access protocol (WAP), site doesn't mean simply shrinking the site you've made for the PC-based Internet. Four experts offer their tips on optimizing mobile Web creative.
more »
The Work
Creative solutions from Shawan Downs, Gerber, Kodak
June 15, 2009
Hear what Julie Petroski, VP, group creative director at Targetbase, thinks of Shawan Downs' promotional effort for its Steeplechase, Gerber's "Start healthy, stay healthy pledge" campaign, and Kodak's "ScanMate/What's in your inbox?" campaign.
Creative campaigns from Redhook, Western Union, WEL Foundation
Lauren Bell
,
Nathan Golia
,
Cara Wood
June 01, 2009
Find out what Norm Alger, VP/director, creative, Digitas Health, thinks of RedHook's "Liquid Goodness" campaign, Western Union's Chines New Year effort, and Wesley Enhanced Living Foundation's direct mail call for donations.
more »
Profiles
A lifetime of loyalty
Lauren Bell
June 23, 2009
Hal Brierley, CEO of e-Miles, discusses the changing world of loyalty marketing and how he's evolving with it.
more »
DMNews talks with Glenn Pingul, VP of marketing at Mixpo
June 15, 2009
Glenn Pingul, VP of marketing at Mixpo, discusses an online video display banner campaign created for McDonald's at the end of 2008 to promote a new breakfast line.
more »
online exclusives
Technique: How to build the best PPC landing page
Cara Wood
June 29, 2009
You've paid for the click and now you need to make the most of it. We asked three experts to share their secrets on how to design the best landing page so that every pay-per-click lead from a search engine turns into a buyer.
Dos and Don'ts of building a successful e-mail database
Lauren Bell
June 22, 2009
A solid e-mail database is the cornerstone for any successful e-mail campaign. David Eldridge, CEO of Alterian, and Blake Groves, online marketing consultant for Convio, share their top Dos and Don'ts for building the most valuable e-mail database.
more »
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