Deb Shops, an 80-year-old retailer of junior and plus-sized merchandise for 13- to 25-year-old women, had no online presence a year ago.

James Crawford, executive director of the Global Retail Executive Council, talked to DMNews about two potential expansion areas: mobile and social shopping.

Multichannel retailers must manage many moving levers in their e-commerce strategy. From getting customers to the online store to incorporating product reviews, the following tips will help you make the most of the channel

Discerning experts and creative professionals from throughout the industry and around the globe will be gathering this November to judge the 32nd annual John Caples International Awards. The competition is legendary for having high standards when it comes to critiquing the execution and strategy behind submissions.

There are a slew of exciting additions to the Awards agenda this year, including new categories and twice the number of worldwide creative directors on the judging panel.

Uncommon yet compelling copy, arresting imagery and unique customer insights can elevate everyday marketing campaigns to work worth noticing.

In this tight economy, retailers are trying every way they can think of to reach out to customers: Web sites, catalogs, in-store promotions and even mobile messaging. Once all these channels get up and running, however, keeping track of customer data can get difficult. Here are 10 tips for integrating your multichannel data.

As Web sales gain importance for nearly every multichannel retailer, making sure your site is competitive with today's best e-commerce offerings is essential. Whether you're just getting started in e-commerce or your site needs freshening up, there are some basic must-haves, says Scott Todaro, senior director of product strategy at Demandware:

With a difficult economy, retailers must 
do more with less. Mobile commerce is gaining attention, but the challenges are significant. So retailers want to know: "Are consumers ready for mobile commerce; and if so, where should we begin?"

Laura Shuler, president and chief strategy officer, Jack Morton Worldwide and Ed Keller CEO, Keller Fay Group.