Features Articles

The buzz on buzz: Two experts spread the word on this fast-growing sector

February 04, 2008

Laura Shuler, president and chief strategy officer, Jack Morton Worldwide and Ed Keller CEO, Keller Fay Group.
 

Sensitive data creates a challenge for marketers

Lauren Bell December 14, 2007

Teva Neuroscience had a problem. In 2006, the pharmaceutical company was preparing to launch Azilect, a new Parkinson's disease treatment. But, with big-name brands already known in the marketplace, the company needed a pre-launch boost.
 

Sensitive data creates a challenge for marketers

Lauren Bell December 14, 2007

Teva Neuroscience had a problem. In 2006, the pharmaceutical company was preparing to launch Azilect, a new Parkinson's disease treatment. But, with big-name brands already known in the marketplace, the company needed a pre-launch boost.
 

Virtual vacation spots

Lauren Bell November 08, 2007

What do New Orleans, Las Vegas and Rockford, IL have in common? They, like many regions in the US that are competing for domestic tourism dollars, all needed to attract new vacationers, and they all turned to direct marketing strategies to do it.
 

Real Living turns to mail for growth

Chantal Todé November 01, 2007

Homeowners in Ohio are receiving regular personalized direct mail from their local Real Living real estate agent that may include a schedule of upcoming games for the Ohio State Buckeyes, lawn-care tips or seasonal recipes.
 

Protecting consumers

November 01, 2007

Credit card fraud and identity theft are increasingly on the minds of American consumers, but that doesn't mean they know what to do. Financial institutions of every stripe are setting up services to help educate the public and give people tools to protect themselves.
 

Crossing the Divide

Chantal Todé October 18, 2007

For the first time since L.L. Bean opened its flagship store in 1917 in Freeport, ME, retail customers aren't getting tossed back into the water like small fish when they leave a store. Cross-channel integration has allowed the retail giant to better understand its customers, gain multichannel synergy and overcome a catch-and-release relationship with retail customers.
 

Outside perspective with Justin Basini of Capital One

October 18, 2007

Justin Basini, European head of brand marketing for Capital One, talks to Noelle McElhatton about the brand, the US, and the credit crunch.
 

The Power of Education

October 17, 2007

When GlaxoSmithKline (GSK) was preparing to launch its over-the-counter weight loss solution Alli, one of its first marketing moves was to focus clearly on health issues, rather than on brand-building.
 
« Previous
Next »
 
Popular Tags
Acquisitions Agency Analytics Arts & Entertainment Campaigns Careers Moves Database Marketing & CRM Direct Mail & Postal DMA EMail Marketing Interactive Marketing International DM Internet Marketing Legal & Privacy Lists Media & Circulation Mobile Marketing Multichannel Retail & Ecommerce Nonprofits & Fundraising Research Search Marketing Shows & Associations Social Networks Technology Travel & Recreation
Home | News | Features | Sectors | Sectors | Resources | Events | Subscribe | Issue Archive | Contact Us | About Us | Editorial Calendar | Advertise | Subscribe to our RSS feeds RSS

Other sites from Haymarket Media Inc.

PRWeek US | PRWeek Jobs | SCMagazine US | DMNews | DMNews Jobs | MM&M | Medical Marketing Jobs

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions