Taylor Safford, president of Blue and Gold Fleet, discusses how his boat tour company used Intera's Bluetooth Proximity Marketing network to sell to sightseers.

Sam Decker, CMO of Bazaarvoice, discusses how user-generated online reviews worked to increase Office Depot's paid search revenue

Michael Bayle, head of global monetization for Yahoo Connected Life, discusses a mobile campaign Yahoo Mobile executed with automaker Citroen for its C5 model in London.

David Magrini, head of marketing for Aetna, discusses how the healthcare benefits company and marketing agency G2 redesigned Aetna's Web site to better reach consumers over age 65.

DMNews speaks with Peter Kosciewicz, CMO of The Eastwood Company, about the company booted its e-mail program. Q: What had made The Eastwood Company's customer e-mail pro­gram unique, and what changes did you decide to make?

DMNews speaks with Seung Bak, VP of marketing at Capital IQ, about the company's first integrated marketing campaign.

Scott Ballantyne, VP and GM of consumer direct for HP, discusses how HP and Buzz Corps, an Austin-based agency, engaged bloggers to spur sales of HP's new HDX Dragon system.

Juan Ribero, marketing coordinator at CableOrganizer.com, talks about working with Sitebrand to make selling cables, wiring and IT products more personalized using Web analytics.

Chad Hartvigson, CEO of customizable sports gear company Prep Sportswear, talks about how a strategic online partnership helped broaden the company's consumer base quickly.

Jeff Connally, president and CEO of CMIT Solutions, an IT services company with about 100 franchise locations across the US, talks about the company's recent DM campaign, "Aspirin."