Results are ducky for Clearview Mall's direct mail coupons; Cornell University's multimedia approach captures attention of executives; and Little League Baseball and Softball's video Web site is a home run with coaches.

Wellpoint's dimensional mailer targets health benefits managers; direct mail unlocks protected Internet resources for AstraZeneca; and Wet International's digital campaign gets personal.

Red Roof Inn goes a little bit country; DRTV spot builds results for Kreg Tool; and American Airlines Credit Union reaches out to far away members.

Online merchandising opens new chapter for Borders; Online auction crosses finish line for Wrangler charity; and unique mailer drives response for AutoTrader.com.

Coverall Health-Based Cleaning System's integrated campaign cleans up; Power-Save Energy Co.'s DRTV campaign shines; and Tappening's political approach opens the tap on results.

Integrated campaign blows the lid off results for Wallaby Organic Yogurt; DePuy International Web site gives orthopedic surgeons a leg up; and Kass & Moses search results motor in after Web site redesign.

Window displays at Saks bring attention to a Charity:water; KidPower microsite kicks it in for MVP Healthcare; and RED Development leasing agents respond to custom approach.

Cystic Fibrosis Foundation's Web site supports fundraising for annual gala; Bacardi uses social twist to promote mix; and American Century Investments uses direct mail with an international flair.

Affinia Hotels touts customized room stays; Kevin Beckner's Facebook application gets voters' attention; and William & Mary Mason School of Business uses a personal touch to drive MBA enrollment.

Premium mailer delivers 7% response rate for HoneyBaked Ham Co.; Web-based magazine extends reach for industrial supplier Grainger; and PETCO promotes consumer-generated content.