Web analytics: Your portal to insight

April 14, 2008

Four experts weigh in on Web analytics, which helps marketers address customer concerns by measuring online data — as well as leverage the resulting information offline.
 

Mix it up with affiliate marketing

April 07, 2008

Today's successful affiliate programs are more sophisticated and specialized than in the past - four industry experts share their tips on how to get the most out of your efforts.
 

Hit the bull's-eye with b-to-b lists

March 31, 2008

Reaching the right decision makers is a challenge for business marketers who often needto drill down into narrow niches. Our experts discuss how to target with the right lists.
 

Learn the top rules of recruitment

March 24, 2008

When it comes to attracting DM managers and executives, demand exceeds supply. Four experts discuss how to make sure your company wins the war for the strongest talent.
 

Tips on targeting with transpromo

March 17, 2008

Adding promotional content to transactional documents such as statements is all the rage, say experts. We asked four industry pros for their insights and advice for marketers.
 

The scoop on newspaper inserts

March 10, 2008

Inserts in newspapers offer a flexible, affordable and creative advertising solution to many marketers. Four experts discuss a variety of ways that you can utilize this channel.
 

Get more from mobile marketing

March 03, 2008

Mobile is a fast-growing channel that more and more marketers are integrating into their communications mix. Four experts discuss how to take advantage of this emerging channel.
 

Talking the talk about call centers

February 25, 2008

Customer service representatives are essential to the success of any company's call center. Four experts discuss how to make sure your CSRs help, not harm, your reputation brands.
 

A game plan to grow your e-mail list

February 18, 2008

Marketers know that their internal e-mail databases need to be carefully cultivated to help them grow. Four experts suggest the best tactics to take your in-house list to the next level.
 

National vs. local search: Pros & cons

February 11, 2008

Should your company invest its marketing dollars in a national search campaign, or is it more beneficial to go local? Four experts consider the options and offer their advice.
 
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