Features - Page 2

How to target C-level execs

September 22, 2008

Targeting busy C-level executives can be a big b-to-b marketing challenge. Four experts offer their top tips on getting the stamp of approval from these tough-to-reach prospects.

Optimize sites for search success

September 15, 2008

With more consumers beginning their online shopping sprees on search engines, it's in retailers' best interests to make Web sites search-friendly. Four experts offer their top tips.

The value of vertical ad networks

September 08, 2008

The buzz around vertical ad networks has been big, but are they the right choice? Four experts weigh in on these specialized options and what you should keep in mind.

E-mail marketing is on the move

September 01, 2008

Marketing e-mail through mobile devices can be a challenge for marketers, who may not yet be comfortable developing messages for the third screen. Four experts offer their tips.

Insert choices vary by industry

August 25, 2008

Different verticals benefit from different types of insert media programs, depending on the lifestyles and habits of their target audience. Four experts comment on specific sectors.

Take a 360-degree customer view

August 18, 2008

With high investment costs and not-so-simple database integration strategies, it can be tough for retailers get started in multichannel marketing. Four experts share their best tips.

Manage your opt-outs for clean lists

August 11, 2008

These days, mailing "clean" - that is, ensuring that data, such as opt-outs, are up to date - is essential. Four experts share tips on how to keep your lists as spic-and-span as possible.

Make the move to greener mail

August 04, 2008

These days, everyone wants to make their direct mail more environmentally friendly — but you might be surprised by what tactics really work. Four experts share their go-green tips.

E-mail remarketing can re-engage

July 28, 2008

Whether due to shopping cart abandonment or simple disengagement, remarketing e-mail messages can help draw customers back to your Web site. Four experts offer strategies.

Lifestyle segments offer prime targets

July 14, 2008

Lists that focus on lifestyle can reap big results, from the gay and lesbian market and DINKs to Catholics and the military. Four experts show you how to reach these segments.

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