Market to Uncle Sam

Mary Elizabeth Hurn July 14, 2008

The US government spends trillions of dollars on products and services each year. Mary Elizabeth Hurn explores how to target the right decision makers.
 

Emotional connection

Melanie Shortman Tuazon June 30, 2008

Marketing electronics online has become less about technical specs and more about tapping into lifestyles and brand experience, Melanie Shortman Tuazon reports.
 

Marketers' boom town

Nathan Golia June 23, 2008

The leading edge of the post-World War II baby boom is nearing retirement, but marketers shouldn't consider them a senior group, Nathan Golia reports.
 

Get through to HR

Chantal Todé June 16, 2008

Value-added content, as well as a good offer, is your best bet when it comes to marketing to human resource decision makers. Chantal Todé reports.
 

Not easy being green

Melanie Shortman Tuazon June 09, 2008

Using environmental issues to market brands requires a delicate balance between informing and preaching, Melanie Shortman Tuazon reports.
 

Transpromo takes off

Lauren Bell June 02, 2008

Variable data printing has helped make personalized promotional messages on transactional documents a popular, growing trend. Lauren Bell reports.
 

Vacation frustration for marketers

Nathan Golia May 26, 2008

As a discretionary spending category, travel and tourism is strongly affected by a slowing economy. Nathan Golia reports on how marketers can woo customers.
 

Driving awareness

David Ward May 19, 2008

To get more customers into car showrooms, auto marketers have increased their focus on DM channels. David Ward explores this revved-up trend.
 

Consumer constraints

Ellen Keohane May 12, 2008

Even with tough regulations, pharmaceutical marketing is boasting bigger gains than ever. Ellen Keohane finds out this sector's secrets of success.
 

A healthy challenge

Mary Elizabeth Hurn May 05, 2008

With healthcare costs on the rise, health insurance marketers need creative ways to woo consumers. Mary Elizabeth Hurn shares some expert solutions.
 
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