Building movie buzz online

Bryan Yurcan December 01, 2008

Film trailers are no longer the be-all-end-all of movie promotion, say experts. Today, active online marketing is an essential part of any film's marketing efforts.
 

Marketing medical devices

November 24, 2008

Successful marketing of medical devices — large and small — means getting doctors on board before targeting consumers.
 

Case studies in healthy living

Lauren Bell November 17, 2008

Products and services geared towards health and wellness are often viewed as a luxury expense. Lauren Bell discovers how marketers promote their value and justify the cost.
 

Reach out for the needy

Chantal Todé November 10, 2008

An increase in demand means nonprofit organizations providing social services must pump up their outreach efforts.
 

Touch tech-savvy fans

Kevin McKeefery November 03, 2008

Taking advantage of the passions people have for their favorite sports teams can work wonders — but only if you take a multiplatform approach.
 

Building financial trust with one-to-one marketing

Mary Elizabeth Hurn October 27, 2008

In a volatile economy, one-to-one strategies can help financial services marketers build relationships with business decision makers.
 

A natural education

David Ward October 20, 2008

Consumers are increasingly interested in information about organic and all-natural foods - and marketers are responding with education-oriented campaigns.
 

Woo women shoppers

Lynne Miller October 13, 2008

Marketing clothes to women means more than fashion. In a difficult economy, apparel marketers must be innovative and relevant when courting buyers.
 

Marketing to gamers

David Ward October 06, 2008

Passionate players mean a responsive audience for video game marketers - but a competitive market means it's tough for campaigns to stand out.
 

Government-to-public campaigns use commercial marketing tactics

Pamela Oldham September 29, 2008

More government agencies are using social marketing — the application of commercial marketing concepts — for their public awareness campaigns.
 
« Previous
Next »
Popular Tags
Acquisitions Ad Serving & Ad Networks Agency Analytics Arts & Entertainment Business to Business Campaigns Careers Moves Database Marketing & CRM Direct Mail & Postal EMail Marketing Emerging Media Financial Services Interactive Marketing Internet Marketing Legal & Privacy Lists Media & Circulation Mobile Marketing Multichannel Retail & Ecommerce Research Search Marketing Social Networks Technology Video
Home | News | Features | Sectors | Sectors | Resources | Events | Subscribe | Issue Archive | Contact Us | About Us | Editorial Calendar | Advertise | Permissions |
Subscribe to our RSS feeds RSS

Other sites from Haymarket Media Inc.

PRWeek US | PRWeek Jobs | SCMagazine US | DMNews | DMNews Jobs | MM&M | Medical Marketing Jobs

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions