Features - Page 4

Word of mouth

Douglas Quenqua February 04, 2008

Increasingly measurable buzz campaigns bring good vibrations to marketers seeking improved ROI.

Be at their beck and call

Dianna Dilworth January 28, 2008

For companies such as Jenny Craig that want to connect quickly with customers, click-to-call technology provides an immediate personal touch.

Customer friendly

Chantal Todé January 14, 2008

Multichannel retailers worked hard to improve Web site performance during the high-traffic holidays.

Segment for increased sales

Dianna Dilworth January 07, 2008

Dividing your e-mail list into smaller groups can make your mailings more relevant to your customers - and increase response

The lap of luxury

Lauren Bell December 26, 2007

Super-glossy magazines with high-income readers have become an exclusive, small-circulation club.

DMNews debuts first DMNews/Pitney Bowes survey

December 17, 2007

The first DMNews/Pitney Bowes survey on direct mail and the environment suggests that consumers greatly overestimate the environmental impact of direct mail, a fact that likely colors attitudes toward the medium.

The power of perception

Douglas Quenqua December 14, 2007

As direct mail marketers face increasing concerns about the environmental impact of their products, addressing misinformation and stepping up industry efforts to improve consumer opinions on environmental issues has become essential. Douglas Quenqua shares the insights of direct mail experts and highlights results from the first DMNews/Pitney Bowes survey on direct mail and the environment.

E-mail plays key role in Web site's CRM success

Dianna Dilworth December 06, 2007

Retaining readers is a key factor in achieving long-term success for any newspaper's Web site. And, for Boston.com, the online site of The Boston Globe, building customer relationships through e-mail has become one of the best ways to keep readership up.

B-to-B marketers start socializing

Chantal Todé December 04, 2007

Social networking tools help companies engage customers, attract prospects and create lively, peer-to-peer business communities

How to be truly remarkable during the holiday season

Michael Della Penna December 04, 2007

Not only is the fourth quarter a make-or-break season for retailers, but also recent news coverage recounting weak October sales at some of the leading retailers has many wondering if we are in for a lackluster holiday season.

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