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E-mail isn't just about offering discounts. Dianna Dilworth reports how one retailer uses e-mail as part of its brand experience.

Insert media can be a cost-effective way to promote across brands, David Ward reports.

Web-based efforts have taken the power of promotions to the next level, Pamela Oldham reports.

Finding the right vertical lists can be tough, experts say. Pamela Oldham explores what one marketer is doing to find the best data.

Cross-channel marketing still challenges retailers, but some are using platforms that bring data together, Chantal Todé reports.

Five agency leaders who embrace DM's evolution — and are ready to play at the next level.

For American Express Open, engaging and interacting with customers is the key to gaining loyalty, Lauren Bell reports.

Custom-created content has become a DM channel to be reckoned with, Pamela Oldham reports.

Office supply superstores are fast becoming big players in the printing business. Chantal Todé reports on this trend.

After years of predicting mobile marketing's growing influence, experts say the channel's time is now. Dianna Dilworth reports.

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