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Using mailing lists has been at the core of direct marketing for decades. Today, the sector looks to expand.

A taste for food-related coverage has helped this magazine sector hold steady.

Loyalty and retention are key for the telecom leader — especially in b-to-b.

Strategic planners are the data-diggers of the agency world — Sharon Goldman chats with three leaders in this exciting sector.

The Marines' Internet marketing is increasingly focused on social media.

A booming population and growing spending strength means US Hispanics are a prime target for smart marketers.

For marketers who compete in local and regional markets, geo-targeted search can be a boon to building business.

Centralizing direct mail production can maximize marketing efficiency, Chantal Todé reports.

With more smartphones in consumers' pockets, mobile marketers are working to optimize their craft. Dianna Dilworth reports.

Reviews and ratings help consumers communicate and marketers build brands, David Ward reports.

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