The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.

The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.

Retailers, it's time to rethink your email marketing game plan. Today's typical retailer still relies on high-volume, low-relevance email campaigns to generate revenue. But this "batch-and-blast" approach fails to deliver a "best-in-class" customer experience that can build real, long-term value.

Interested in learning about current trends in Web 2.0? Awareness is announcing the completion of our survey project: Trends in Adopting Web 2.0 for the Enterprise in 2007. In this survey, we sought to collect and report data on the adoption of Web 2.0 technologies as well as the future of social media initiatives within enterprise-size organizations.