Recent Articles
May 14, 2008
Aegis Group plc has acquired German search engine marketing agency Rmsarcar.com for an undisclosed amount. The marketing communications group made the announcement yesterday.
May 13, 2008
Michael J. Critelli will retire as executive chairman and director of Pitney Bowes Inc. by the end of 2008. Critelli made the announcement to the company's board of directors on May 12.
May 13, 2008
Repositionable notes — colloquially known as sticky notes — are now a permanent US Postal Service offering. The three-inch square notes can be placed on the outside of commercial First-Class Mail, periodicals and Standard Mail cards, letters and flats.
May 12, 2008
To assist Web site owners with adding social networking features to their sites, Google has announced a preview release of its Friend Connect service.
May 12, 2008
UK-based search marketing agency Greenlight has released Quant, its pay-per-click advertising tool in the US. According to the agency, Quant uses predictive model algorithms to help marketers better forecast the success of their paid search campaigns.
May 12, 2008
The US Postal Service raises rates today for its mailing services, for the first time under new standards established following the passage of the Postal Accountability and Enhancement Act (PAEA) in December 2006.
May 12, 2008
AT&T announced on May 4 that it would begin providing a mobile TV service to subscribers in the US. The new service, provided by MediaFLO USA, allows users to watch live television programming from CBS Mobile, ESPN Mobile TV, Comedy Central and MTV, among others. Verizon Wireless started offering the same service — also provided by MediaFLO — last year.
May 12, 2008
Even with tough regulations, pharmaceutical marketing is boasting bigger gains than ever. Ellen Keohane finds out this sector's secrets of success.
May 09, 2008
The USPS has published its final rule for new address standards for commercial flat-sized mail in the Federal Register.
May 08, 2008
Yellowbook, a publisher of print and online yellow pages directories, launched a new campaign called "Say Yellow to the Future", which includes a new logo and name change. "What this campaign does is really tries to position Yellowbook as a company that is actively thinking about the future — that's going to be taking care of the needs of users and advertisers in the future in the digital age," said Gordon Henry, CMO for Yellowbook.