According to Forrester Research, 80% of the more than 20 million U.S. Hispanics online today use e-mail, and a recent survey by Mintel Comperemedia showed that Hispanics welcome e-mail promotions more times per month than non-Hispanics (11 times vs. 7.4 times). Companies that want to connect with Hispanic consumers, or get more from their existing e-mail program, should consider targeting e-mail campaigns to U.S. Hispanics.