E-mail Marketing

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E-mail marketing

E-mail is key for b-to-b marketers in UK: Newsweaver survey

Dianna Dilworth May 14, 2008

As more American ESPs have been taking on clients and opening offices in the UK — for example, e-Dialog and Datran Media — UK-based b-to-b e-mail marketing is on the rise, according to a new survey by e-mail marketing firm Newsweaver.

Google and Yahoo aim to increase online security

Dianna Dilworth May 13, 2008

Google and Yahoo are investing in online security with new malware product offerings for consumers and businesses. Google Web Security for Enterprise is a malware protection and URL filtering product with policy enforcement and reporting.

Constant Contact sees 78% customer increase in Q1 2008

Dianna Dilworth May 13, 2008

Constant Contact reported total revenue of $18.2 million for the quarter that ended March 31, an increase of 87% compared to $9.7 million for the comparable period in 2007. The e-mail marketing firm would not comment on what this growth will mean for its future business.

E-mail and social media

Nicholas Einstein, director of strategic and analytical services, Datran Media May 13, 2008

Sophisticated e-mail marketers are increasingly realizing that the inbox experience is morphing into the social networking space — some customer segments are relying less on e-mail and more on Facebook, Bebo, MySpace and others. Managing the shift and adapting to this new paradigm will be a priority for marketers in 2008, especially for those who target younger demographics.

The how and why of integrating e-mail across channels

Michael Gorman, SVP, search and acquisition, Acxiom Digital May 13, 2008

More marketers than ever are mastering the challenges of optimizing campaigns in each online channel, from search to Web sites to e-mail. So now they're beginning to ask why they can't coordinate and optimize campaigns across multiple channels, on and offline?

FTC updates CAN-SPAM

Dianna Dilworth May 12, 2008

The Federal Trade Commission has approved four new rule provisions for the CAN-SPAM Act in a move to clarify the Act's requirements.

Ride out the recession with e-mail

John Rizzi, president and CEO, e-Dialog May 12, 2008

Are we or aren't we in a recession? Economists and politicians continue to trade opinions, but at a minimum, businesses know they are facing a serious economic slump. Cost-cutting is inevitable and, conventionally, the first cuts have been made in marketing. But with the proven profitability of e-mail marketing, many feel that in this case that convention will be broken.

Responsys partners with Bazaarvoice

Dianna Dilworth May 08, 2008

E-mail marketing firm Responsys has joined social marketing services firm Bazaarvoice's Radius program. As a member of this program, Responsys will offer e-mail and social marketing tools including Bazaarvoice's Ratings & Reviews and Ask & Answer applications.

Phishing grows as NDR spam tapers off

Dianna Dilworth May 06, 2008

Phishing spam is on the rise, according to Symantec. According to Symantec's report State of Spam May 2008, which examines spam trends from April, 80% of all e-mail from the month was spam. Of these spam messages, 19% were either fraud (phishing) or scam e-mails, which encourage recipients to give away personal information.

Mobile messages in an e-mail world

Elie Ashery, president/CEO, Gold Lasso May 06, 2008

As the mobile phone continues to become the main communication device, e-mail rendering on mobile devices has become a serious issue. Since many mobile devices only display text e-mails, e-mail marketers have a challenging time separating their mobile users from their traditional computer receivers.