DMNews spends a few minutes with Jason Marrone, e-commerce marketing manager, Jelly Belly

April 07, 2008

Jason Marrone discusses the evolution of Jelly Belly's e-mail marketing techniques
 

Spotlight conversation with Dominic Powers, SVP, Asia Pacific, Epsilon

Dianna Dilworth April 07, 2008

Dominic Powers weighs in on current e-mail marketing trends in Asia and the future of mobile in the region.
 

In perfect harmony: e-mail works in-sync with other channels

Tanya Lewis April 07, 2008

For many companies, e-mail helps optimize ROI when it coordinates with other parts of a campaign.
 

Team players

Dianna Dilworth February 11, 2008

An electronics retailer uses e-mail to get close to customers with a brand-building fantasy football campaign.
 

Baby elephant walks into the hearts of Houstonians with birthday card contest

Kimberly Lange, Production team leader, Schipul January 14, 2008

The Houston Zoo did a terrific job of using direct marketing techniques to build excite­ment for the first birthday of its baby elephant, Mac, born October 6, 2006. What really caught my eye was a series of e-mails that began a couple months in advance of Mac's first birthday.
 

Segment for increased sales

Dianna Dilworth January 07, 2008

Dividing your e-mail list into smaller groups can make your mailings more relevant to your customers - and increase response
 

E-mail plays key role in Web site's CRM success

Dianna Dilworth December 06, 2007

Retaining readers is a key factor in achieving long-term success for any newspaper's Web site. And, for Boston.com, the online site of The Boston Globe, building customer relationships through e-mail has become one of the best ways to keep readership up.
 

Video and e-mail work hand in hand to engage

Dianna Dilworth November 08, 2007

Marketers are embracing the potential of online video in new ways, including marrying it with e-mail.
 
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