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Inbox Insider: Design plays a key role in e-mail

Dianna Dilworth August 05, 2008

Getting consumers to open e-mail is difficult — so once that has been accomplished, they had better like what they see. There is no science to making an e-mail look good. It really depends on the brand. But, there are some ways to make it more appealing to the reader.

Marrying IT and marketing

Barry Abel, VP of field operations, Message Systems August 05, 2008

Let's face it: Marketing and IT have traditionally been like oil and water. How can IT, a division doggedly focused on internal issues such as ROI and reducing spending, find common ground with marketing - with its attention geared more toward external factors and its propensity to spend money to make money?

NBC uses e-mail to attract Olympic fans

Dianna Dilworth August 04, 2008

NBC Universal is hoping e-mail alerts for its NBCOlympics.com site will help engage fans during the Summer Games in Beijing from August 8-24. "Audiences have been fragmenting for years by the explosion of cable channels, the Internet and other options," said Hayle Chun, director of digital media at NBC Sports and Olympics, in an e-mail to DMNews.

Inbox Insider: Spammers use legitimate servers to sneak into inboxes

Dianna Dilworth July 29, 2008

No one can say that spammers aren't innovative. Every week, they seem to come out with a new way to scam people. According to Commtouch, one of this week's spam tactics is sending e-mail purporting to be from Canadian pharmacies.

Trust is the key to e-mail marketing excellence

Jordan Cohen, senior director of industry relations, Goodmail Systems July 29, 2008

There's no doubt that e-mail occupies a growing role in marketers' plans and programs — the DMA recently revealed that it is now the most widely used direct marketing channel — but despite its unique ability to cultivate one-to-one customer dialogs and off-the-charts ROI, it still doesn't get anywhere near the respect that other media do.

E-mail remarketing can re-engage

July 28, 2008

Whether due to shopping cart abandonment or simple disengagement, remarketing e-mail messages can help draw customers back to your Web site. Four experts offer strategies.

FTC settles CAN-SPAM dispute

Dianna Dilworth July 22, 2008

Spear Systems Inc. and its officers Bruce Parker and Lisa Kimsey have settled a case brought against them by the Federal Trade Commission, which claimed that the defendants sent unsolicited e-mail for weight loss supplements.

Inbox Insider: For CAN-SPAM compliance, sooner is better

Dianna Dilworth July 22, 2008

Welcome to Inbox Insider, a new column in DMNews focusing on the e-mail space. This week's edition will look at the new CAN-SPAM rules that have taken effect. On July 7, the Federal Trade Commission's updates to CAN-SPAM went into effect, requiring the opt-out process to be a one-step process.

Analyze your open rate

Dan Forootan, president, StreamSend Email Marketing July 22, 2008

E-mail marketers often spend a lot of time analyzing their bounce rates to discover delivery problems. While bounces should always be noted, not enough senders closely monitor their open rate. Bounce data does not reveal whether your messages are going to the inbox or the bulk/junk folder.

VerticalResponse and Panther Express partner

Dianna Dilworth July 21, 2008

E-mail marketing services firm VerticalResponse has partnered with content delivery services firm Panther Express. Under the terms of the deal, Panther Express will power the content delivery network for VerticalResponse's communications.

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