E-mail Marketing - Page 1

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How to keep yourself relevant in today's headlines

Michelle Eichner, co-founder, VP of client services, Pivotal Veracity October 07, 2008

We all know that e-mail is a powerful tool that allows marketers the unique ability to reach potentially millions of people with a single communication. However, to be effective, marketers need to employ cleverness in their content, relevance in their offers and a certain technical facility in the mode of transmission. Ultimately, the bottom line isn't measured by how many people you reach, but rather how many people reach back to you.

Inbox Insider: E-mailers are optimizing for the mobile phone

Dianna Dilworth October 07, 2008

As Google touts the G1, its new mobile phone, and Nokia boasts about its soon-to-be-released answer to the iPhone, one thing is sure: There are more options than ever for consumers to access the Web on their mobile phone.

Yesmail forms alliance with EdgeCast Networks for delivery

Dianna Dilworth October 07, 2008

Yesmail, an e-mail service provider and InfoGroup company, has formed a partnership with content delivery service EdgeCast Networks to deliver all of the e-mails sent through its service.

Zinio pushes e-mail magazines as green reading

Dianna Dilworth September 30, 2008

Online publishing firm Zinio has recently launched "The read green initiative," a promotion aiming to build consumer awareness of digital magazines. It offers free digital copies of titles including Business Week, Men's Health and Elle.

Behavioral targeting and e-mail: Obstacles ahead?

Erik Gabrielson, eMarketing strategist, Premiere Global Services September 30, 2008

Leveraging clickstream data in e-mail is shown to significantly increase ROI by delivering highly relevant messages. Observing users' online behavior, gauging their interests, and tailoring e-mail messages accordingly puts you on the path to delivering the right message to the right person at the right time.

Inbox Insider: E-mail frequency, when it's too much and when it's not enough

Dianna Dilworth September 30, 2008

Frequency is a big challenge for e-mail marketers. How often you should send an e-mail to get a consumer's attention and to increase response rates is delicately balanced by how much silent time you should use to give your customer a break.

Segment e-mail lists to hit your target

September 26, 2008

One of the strongest advantages of e-mail is its ability to segment. DMNews discovers how the NFL uses e-mail to reach millions of devoted fans.

Anti-spam firms keep up the fight with new products and partnerships

Dianna Dilworth September 23, 2008

While spam has been plaguing the e-mail space since its inception, e-mail services firms are always trying to stay ahead in the fight for legitimacy on the Web. This week, e-mail service provider Message Systems partnered with Vade Retro, the security division of GOTO Software, to help protect service providers from spam attacks.

As social media grows, intelligent e-mail thrives

Nicholas Einstein, director of strategic and analytic services, Datran Media September 23, 2008

Over the past two years, the rapid adoption of social networks such as Facebook, LinkedIn and MySpace has transformed the way many consumers interact on the Web. Some customer segments, especially younger ones, now spend an increasingly large percentage of their online time on these sites and primarily use them to communicate with their peers.

Inbox Insider: IAB pushes for opt-in only

Dianna Dilworth September 23, 2008

The Interactive Advertising Bureau (IAB) has issued its Email Data Management Best Practices, recommending that e-mail marketers send commercial e-mail only to those who have opted in to receive them, and include an option to unsubscribe.

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