March 03, 2008
To succeed in a shifting media world, more marketers using DRTV are going multichannel.
February 04, 2008
Increasingly measurable buzz campaigns bring good vibrations to marketers seeking improved ROI.
December 14, 2007
When it first aired in November 1986, QVC was already a latecomer to the home-shopping trend. Five shopping channels had debuted in the previous 18 months, and industry observers doubted many would exist even a year from then.