E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers.

E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers.

In many ways, the secret to winning a Caples Award isn't that different from winn­ing any other direct marketing prize: First, you need to impress the judges. However, these aren't your average judges.

To succeed in a shifting media world, more marketers using DRTV are going multichannel.

Increasingly measurable buzz campaigns bring good vibrations to marketers seeking improved ROI.

When it first aired in November 1986, QVC was already a latecomer to the home-shopping trend. Five shopping channels had debuted in the previous 18 months, and industry observers doubted many would exist even a year from then.