In your e-mail campaigns, the wrong tactics, the wrong words or the wrong HTML can doom your campaign.
According to studies, fully one-third of permission-based e-mails are not even delivered. If you're lucky enough to reach the recipient's inbox, you still have to worry about getting your e-mail opened and read.
For most recipients it is a split-second decision whether or not to delete your e-mail - a decision based almost entirely on the From line and the Subject line. And if that doesn't sound harrowing enough, there are plenty of other hazards in the design and layout of the e-mail.