With ever-tightening marketing budgets and an official recession, marketers must explore creative ways to promote their brands cost-effectively. While many companies consider e-mail or digital marketing as a cheaper way to reach consumers, experts say they shouldn't eschew traditional direct marketing at its expense.

The USPS' Bernstock on moving from the private sector to public sector

Traditional media such as inserts can offer steady success in the coming year for marketers — especially in an era of postage and paper cost increases, say four insert media experts.

Today's marketers want to stay competitive in an uncertain economy, but direct mail can be expensive. Four experts share their tips for making a piece look good — but cost less.

There's no better way to stand out in your customer's inbox than sending a dimensional mail piece, say experts. But is it worth the extra cost? Four industry pros weigh in.

Jeff Connally, president and CEO of CMIT Solutions, an IT services company with about 100 franchise locations across the US, talks about the company's recent DM campaign, "Aspirin."

Different verticals benefit from different types of insert media programs, depending on the lifestyles and habits of their target audience. Four experts comment on specific sectors.

USPS's Pulcrano on the challenge of sustainable postal operations

Though direct mail has always been a reliable channel, personalized copy and unique offers can heighten response rates and improve ROI. Five experts offer tips on how to optimize your mail campaign.

Doug Stone, advertising director at grocery distributor and retailer W. Lee Flowers and Co., talks about how to keep a weekly insert media program exciting.