This self-mailer from Unimac Graphics has a lot going for it. But there are some questionable design and copy choices as well. Let's take a closer look.

New proposed changes to the US Postal Service's Move Update program would require businesses to update their bulk-mailing lists every 95 days, instead of the current 185 days.

Hospitality chain Hard Rock International has expanded its partnership with Market Metrix LLC, in an effort to boost satisfaction and loyalty among meeting and event clients.

The US Postal Service will require all he US Postal Service will require all bound printed matter (BPM) mailings be paid by permit only as of September 11. Postage payment for all BPM mailings, which include "carrier route, presorted, and non-presorted (single-piece) flats and parcels, regardless of volume," will be limited to permit imprint, the USPS said.

The recent focus on "customer experi­ence" has a lot of people revisiting Web site designs, call center processes and cus­tomer relationship management platforms. It also means looking closely at your direct mail programs to ensure they are keeping step with other go-to-market channels.

The US Postal Service is seeking public comment on a proposal that would require detached address labels (DALs) accompanying saturation mailings of periodicals or Standard Mail flats to be automation-compatible and barcoded.

This direct mailer caught me off guard. Since the postcard was red, white and blue, I thought it was another political statement for the Democratic National Convention being held next week in Denver. But it was a campaign for George Jetson.

In this issue's Spotlight, Sam Pulcrano of the US Postal Service shares the agency's plans on sustainability, as well as his own views on the environment. He makes it clear that the agency's involvement in eco-friendly practices is not new.

Different verticals benefit from different types of insert media programs, depending on the lifestyles and habits of their target audience. Four experts comment on specific sectors.

USPS's Pulcrano on the challenge of sustainable postal operations