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PRC proposes new reporting regulations

Cara Wood August 22, 2008

In an effort to further the transparency of the US Postal Service's reporting practices, the Postal Regulatory Commission has published its proposed regulations for the form and content of information the agency routinely reports to the PRC.

5 Tips: Improving direct mail ROI

Kevin McKeefery August 22, 2008

Though direct mail has always been a reliable channel, personalized copy and unique offers can heighten response rates and improve ROI. Five experts offer tips on how to optimize your mail campaign.

Chicago Tribune, Valassis team up for mail program

Chantal Todé August 21, 2008

Chicago Tribune Media Group and Valassis are partnering to provide advertisers with a new alternative for reaching their audiences in the Chicago market. The Chicago Tribune's midweek ShopLocal mail program will combine advertising inserts from Valassis' RedPlum Direct Mail Package, creating a single, shared offering that will reach 3 million households weekly in the Chicago market.

Victoria's Secret uses e-mail tactfully, a paper catalog convert says

Anne Alden, creative director, Merkle August 18, 2008

I knew Victoria's Secret was good at marketing, but now I'm even more impressed. I went in store to purchase some unmentionables and said, "I'll give them my e-mail address — why not?" After all, the thick print catalogs tend to disappear when my teenage nephews visit. Within a week of handing over my address, I received this e-mail.

Consumers still love sweepstakes

Darrell Lester, president, Direct Mail Profit Improvement Team August 18, 2008

Maybe you used sweepstakes in the 1980s or 1990s, and then dropped them like hot potatoes. Or, maybe you've never tried these contests for promoting your product or company. No matter what your experience may be, I assure you that sweepstakes make a great marketing tool.

DMNews talks with Doug Stone, advertising director at grocery distributor and retailer W. Lee Flowers and Co.

August 18, 2008

Doug Stone, advertising director at grocery distributor and retailer W. Lee Flowers and Co., talks about how to keep a weekly insert media program exciting.

Sprint to success

Lauren Bell August 18, 2008

Loyalty and retention are key for the telecom leader — especially in b-to-b.

USPS publishes new IMB standards in Federal Register

Ellen Keohane August 15, 2008

The US Postal Service has published an advanced copy of its new mailing standards for Intelligent Mail barcodes (IMBs) in the Federal Register. The notice outlines the basic and full-service options for using IMBs.

USPS cuts employee hours in response to mail volume loss

Ellen Keohane August 13, 2008

Due to initiatives to reduce work hours and overtime, compensation expenses for the US Postal Service dropped by $247 million — or about 2.5% — in the third quarter compared to the same period last year, according to a financial report that the USPS has filed with the Postal Regulatory Commission.

Obama campaign's logo signals new paradigm in election branding

Bernardo Gomez, group creative director, EuroRSCG August 11, 2008

Political leanings aside, most people — especially those who work in advertising — can appreciate the simple and powerful aesthetic beauty of the Obama logo. With an efficient use of color and geometry, the Obama camp has created a very versatile mark as the visual core of its campaign. If my knowledge of American presidential election history is correct, this is probably the first time that a candidate has actually built a logo and an entire brand identity around his own name.

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