Direct Mail/Postal - Page 2

DMNews talks with Doug Stone, advertising director at grocery distributor and retailer W. Lee Flowers and Co.

August 18, 2008

Doug Stone, advertising director at grocery distributor and retailer W. Lee Flowers and Co., talks about how to keep a weekly insert media program exciting.

Sprint to success

Lauren Bell August 18, 2008

Loyalty and retention are key for the telecom leader — especially in b-to-b.

USPS publishes new IMB standards in Federal Register

Ellen Keohane August 15, 2008

The US Postal Service has published an advanced copy of its new mailing standards for Intelligent Mail barcodes (IMBs) in the Federal Register. The notice outlines the basic and full-service options for using IMBs.

USPS cuts employee hours in response to mail volume loss

Ellen Keohane August 13, 2008

Due to initiatives to reduce work hours and overtime, compensation expenses for the US Postal Service dropped by $247 million — or about 2.5% — in the third quarter compared to the same period last year, according to a financial report that the USPS has filed with the Postal Regulatory Commission.

Obama campaign's logo signals new paradigm in election branding

Bernardo Gomez, group creative director, EuroRSCG August 11, 2008

Political leanings aside, most people — especially those who work in advertising — can appreciate the simple and powerful aesthetic beauty of the Obama logo. With an efficient use of color and geometry, the Obama camp has created a very versatile mark as the visual core of its campaign. If my knowledge of American presidential election history is correct, this is probably the first time that a candidate has actually built a logo and an entire brand identity around his own name.

USPS supports price incentives for full-service IMB

Ellen Keohane August 08, 2008

In response to concerns from the mailing community, the US Postal Service said today that it will support an additional price incentive for mailers who adopt the full service Intelligent Mail barcode (IMB) option.

USPS reports Q3 net loss of $1.1 billion

Ellen Keohane August 06, 2008

The US Postal Service has reported a net loss of $1.1 billion for its third quarter ending on June 30. The USPS said the "greater-than-expected" net loss was the result of the country's current economic climate which has caused mail volume to decrease at an "accelerated pace."

USPS, parcel carriers turn to alternative fuel vehicles

Ellen Keohane August 04, 2008

Reflecting rising gas prices and environmental concerns, the US Postal Service and some package delivery companies are testing alternative fuel vehicles. Last week, the USPS announced that it will test a fourth-generation, hydrogen-powered Chevrolet Equinox fuel cell SUV on delivery routes in Irvine, CA.

Make the move to greener mail

August 04, 2008

These days, everyone wants to make their direct mail more environmentally friendly — but you might be surprised by what tactics really work. Four experts share their go-green tips.

Capital One files response to USPS NSA dismissal request

Bryan Yurcan July 29, 2008

On July 28, Capital One responded to US Postal Service request to dismiss a complaint it made with the PRC on June 19 alleging that the USPS "unduly discriminated" against the company. The company claims it was denied a Negotiated Service Agreement under the same terms as one approved to Bank of America Corp.

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