Recent Articles
June 24, 2008
Google has released a new media-planning tool called Ad Planner that connects advertisers with publishers. Wayne Lin, business product manager at Google, spoke of the tool's benefits at the ARF's Audience Measurement 3.0 today in New York.
June 24, 2008
Online marketing firm Datran Media has acquired Top-Colleges.com, formerly a division of AffiliateCrew.com, for an undisclosed amount. New York-based Datran, an e-mail service provider, ad networking and database firm, acquired the higher education search engine in an effort to further develop its lead generation offerings.
June 24, 2008
Digital advertising agency Departure has tapped online marketing services firm Alterian to power its e-mail marketing. Departure, a new agency that launched last fall focusing on integrating new media and social networking, will be using e-mail for its advertising.
June 23, 2008
Mobile marketing firm HipCricket has signed an agreement with the Spanish Broadcasting System's radio stations. According to the deal, the Spanish Broadcasting System will run ads from HipCricket's Hispanic Mobile Marketing Network, expanding the HipCricket network to reach more than 7 million Hispanic radio listeners nationwide.
June 23, 2008
Indiana Jones is back and Lucasfilm is using mobile marketing to get the word out. In conjunction with mobile services firms THQ Wireless and Proteus, the film studio used the mobile medium to market the new release.
June 23, 2008
Social networking giant MySpace is working with design agency Adaptive Path to revamp its looks. The site is changing the appearance of its home page, navigation, profile editing, search and MySpaceTV player as part of a yearlong company initiative to make the site more user friendly and attract new members.
June 23, 2008
Restaurant chain Smokey Bones Barbeque & Grill is taking advantage of the excitement surrounding the presidential election by creating its own election online. On the restaurant's Web site, consumers can vote for their favorite barbecue foods — for example, pulled pork, chicken or turkey — and a side dish "running mate," such as baked beans or coleslaw.
June 19, 2008
Yahoo is taking on Google's Gmail by introducing its own e-mail addresses. It has introduced the availability of two new e-mail domains that will give users the chance to register for the e-mail address or Yahoo ID of their choice at ymail.com or rocketmail.com.
June 18, 2008
Communications firm Protus has acquired GOT Corporation, the e-mail services company that runs the Campaigner and Campaigner Pro programs, in an undisclosed deal. The acquisition is a part of Protus' strategic focus to offer more kinds of subscription-based software to small businesses.
June 18, 2008
Yahoo is expanding its mobile reach globally with a handful of new mobile marketing partnerships. The online company, which has been pursuing the emerging space, has formed strategic mobile advertising partnerships with Maxis Communications Berhad in Malaysia and Idea Cellular Limited in India.