T-Mobile USA and Yahoo have partnered for a mobile search deal. As of today, Yahoo OneSearch will power mobile Internet searches made through T-Mobile's new Web2goSM service.This new offering will increase the inventory for Yahoo's mobile search engine, as well as for display ads.

Retailers are getting savvy about e-mail sign ups, according to the third annual Retail Email Subscription Benchmark Study, put out by The Email Experience Council (EEC), the e-mail marketing arm of the Direct Marketing Association. The new study found that retailers are putting more focus on list hygiene, with 38% of retailers surveyed asking subscribers to confirm their e-mail address by re-entering it when opting in. This is up from 27% last year.

Restaurant chain Ted's Montana Grill has found that e-mail and a social media mix is the way to increase brand engagement and customer loyalty, and is doing so in this month's Thanksgiving e-mail. The chain has been working with e-mail marketing services firm Brightwave Marketing to run its monthly e-mails and social media program, including the most recent e-mail, which promotes Thanksgiving special, "The Real Deal" appetizer, entrée and baked cookies for a fixed price, discounted off of the menu.

E-mail service providers (ESPs) are getting more and more hands on with their clients. Whether it is CheetahMail focusing on its client services, or e-Dialog detailing its role in strategy for each and every e-mail campaign, it seems like the ESP is becoming more like an ad agency for e-mail. Following this note, this week StrongMail Systems UK has announced a new branch of its company called StrongMail Strategic Services.

Action sports brand Body Glove has selected Lyris Inc. as its e-mail marketing agency. Under the terms of the partnership, Body Glove will use the Lyris HQ suite to help manage its e-mail campaigns and newsletters.

DelMonte's Meow Mix brand cat food has debuted a new interactive campaign to go along with its "Think Like a Cat" game show and to promote the launch of its Wholesome Goodness product line.

Walt Disney Parks and Resorts are getting more interactive, thanks to a new partnership with Verizon. The two have teamed up to create a more interactive guest experience for Disney theme park visitors with mobile phones.

The Limited is promoting its recently launched e-commerce store with a new viral marketing contest. The contest, which is being promoted at The Limited's new online store, chal­lenges consumers to create the "ultimate outfit" by playing with Limited brand products in a virtual closet.

Casey Jones, the VP of global marketing at Dell who spearheaded the effort to create its own in-house agency, Enfatico, has left his position.

The Associated Press has teamed up with Virgin Mobile USA to create two new teen-inspired mobile Web sites. The AP Entertainment and CUBI, "Can You Believe It?" mobile Web sites are accessible by Virgin Mobile USA customers from the VirginXL on-deck homepage.