The Online Trust Alliance (OTA) is expanding its board of directors to address growing concerns around online security and privacy in e-commerce and online banking.

Lovemoney.com, a personal finance Web site based in the UK, has selected StrongMail to power its e-mail marketing.

RaceTrac Petroleum, which operates more than 525 retail gasoline convenience stores in 12 southeastern states, has teamed up with BrightWave Marketing to power its e-mail and social marketing efforts.

The Internet Advertising Bureau (IAB) is raising concerns about a new bill currently being considered in Congress that would potentially expand the power of the Federal Trade Commission (FTC).

Is it me or is ad:tech way bigger this year? This is my third year in attendance and it always seems crowded and full of bottle necks over at the Hilton with its multiple floors and areas. Sometimes I don't even realize that there is another level and miss a whole round of booths.

Petco has added monthly e-mail- and insert media-focused messages about its products and services to its marketing mix. The initiative is a result of the company's work with e-mail marketing agency e-Dialog, which it hired earlier this year.

There's nothing better for an e-mail campaign than a marketer who considers the details. Extra thought about the time an e-mail is sent, personalization and segmentation of marketing messages' content can increase engagement and interest in a brand.

This year seems to have flown by and I can't believe that Halloween is already over. But it seems to officially be holiday marketing season, as the catalogs and e-mails are starting to roll in.

High-end fashion brand Lacoste is running its first all-digital campaign in the US in time for the holiday shopping season. Called "Momentum," the effort includes an interactive Web site, which consumers can use to create their own music videos with kaleidoscopes of Lacoste labels, images of its winter fashion collection and upbeat original dance music. Visitors can also view videos made by other users.

Expedia CruiseShipCenters will launch an online booking tool in December aimed at growing the brand's customer base and building consumer loyalty. The brand is using an e-mail effort to promote it. The company will launch the tool in time for cruise-booking season, traditionally January and February.