Recent Articles
July 09, 2009
E-mail marketing services firm Responsys has opened a new office in Sydney, Australia. The new office comes in response to Responsys' growing client base in Australia and New Zealand. Clients include The Westfield Group, Jeans West, Flybuys New Zealand, Wego, Smart Salary, GE Money, Tabcorp, Symantec and Johnson & Johnson.
July 08, 2009
In a move to build awareness and acquire new customers, Zinio, a digital magazine publishing company, has launched a new sweepstakes to promote its digital magazines.
July 07, 2009
Direct marketing is one of the best ways for nonprofit organizations to raise money for their cause, and e-mail marketing specifically can be an excellent tool for getting the word out about a good cause. Direct marketing is one of the best ways for nonprofit organizations to raise money for their cause, and e-mail marketing specifically can be an excellent tool for getting the word out.
July 06, 2009
As retailers are faced with a challenging recession, they are looking to digital to get in front of consumers on the mobile device, where they can extend the brand reach and collect new data. Clothing retailer Urban Outfitters is taking its mobile efforts to the next level, moving from text to mobile commerce. The retailer has teamed up with mobile services firm Acuity Mobile Acuity to expand its mobile efforts to include an m-commerce site.
July 02, 2009
The industry took a significant step in the behavioral targeting and privacy debate by releasing seven best practices principles for behavioral targeting on July 2.
July 02, 2009
Janet Rubio, chief insights officer at Engauge, discusses the evolution of CRM.
July 01, 2009
A group of marketing associations introduced seven best practices principles for behavioral targeting on July 2. The principles - a significant step in the behavorial targeting and privacy debate - are designed to make behavioral targeting more transparent to consumers and to educate consumers on the practices of online advertising and how behavioral data is used.
July 01, 2009
E-mail marketing services firm StrongMail Systems has acquired PopularMedia, a social media marketing company, for an undisclosed figure. Under the terms of the agreement, PopularMedia will come under the StrongMail brand and its social media tools will become part of the StrongMail suite of digital marketing offerings.
June 30, 2009
As the automotive industry is challenged with cash strapped consumers, direct marketing agency Aspen Marketing has been working with their automotive clients to reach consumers in a more multichannel and geo-targeted way.
June 30, 2009
Spammers have jumped on the death of Michael Jackson and are sending out spam e-mails with the King of Pop in the subject line.