Recent Articles
May 14, 2008
As more American ESPs have been taking on clients and opening offices in the UK — for example, e-Dialog and Datran Media — UK-based b-to-b e-mail marketing is on the rise, according to a new survey by e-mail marketing firm Newsweaver.
May 13, 2008
Google and Yahoo are investing in online security with new malware product offerings for consumers and businesses. Google Web Security for Enterprise is a malware protection and URL filtering product with policy enforcement and reporting.
May 13, 2008
Constant Contact reported total revenue of $18.2 million for the quarter that ended March 31, an increase of 87% compared to $9.7 million for the comparable period in 2007. The e-mail marketing firm would not comment on what this growth will mean for its future business.
May 12, 2008
The Federal Trade Commission has approved four new rule provisions for the CAN-SPAM Act in a move to clarify the Act's requirements.
May 09, 2008
In its largest online push to date, Intel aims to shed light on the technology inside computers and connect directly with customers. The impetus behind last week's launch of the "What's inside you" campaign is to demonstrate how real people use Intel as a part of their daily life.
May 08, 2008
E-mail marketing firm Responsys has joined social marketing services firm Bazaarvoice's Radius program. As a member of this program, Responsys will offer e-mail and social marketing tools including Bazaarvoice's Ratings & Reviews and Ask & Answer applications.
May 07, 2008
The Center for Digital Democracy and the US Public Interest Research Group are taking on the Federal Trade Commission to address privacy issues in mobile marketing. Executive director of the Center for Digital Democracy Jeff Chester announced his intention to file a complaint at the FTC's town hall-style meeting, Beyond Voice: Mapping the Mobile Marketplace, held this week.
May 07, 2008
Digital network Isobar has acquired communications agency Age, headquartered in Sao Paulo, Brazil. Isobar, a part of Aegis Media, has been growing its presence in Brazil in part of a strategy of increasing revenue in Latin America.
May 06, 2008
Phishing spam is on the rise, according to Symantec. According to Symantec's report State of Spam May 2008, which examines spam trends from April, 80% of all e-mail from the month was spam. Of these spam messages, 19% were either fraud (phishing) or scam e-mails, which encourage recipients to give away personal information.
May 06, 2008
Comcast has teamed up with Return Path to offer a new complaint feedback loop for e-mail senders. Now, mailers who send to Comcast users can use the new feedback loop to see if recipients are reporting their messages as spam.