Deleted cookies may skew audience size
Melissa Campanelli
April 30 2007
Frequent cookie deletion by three out of 10 U.S. Internet users leads to overstatements in audience sizes by as much as 150 percent, according to a study by comScore Inc.
Your Email Address:
Recipient(s) Email Address:
(Separate multiple e-mail addresses with commas. Limited to 20 addresses.)
Include a message (optional):
The e-mail address(es) that you supply to use this service will only be used to send the requested article.