Recent Articles
May 05, 2008
If you don't think virtual worlds can mirror reality, imagine losing your cool new virtual car because you haven't made your virtual payments. That's one of the things that can happen on Stagecoach Island, a private virtual world created by financial services company Wells Fargo to teach basic financial skills to the age 14-24 demographic.
April 21, 2008
A changing landscape and new channels makes telecoms a competitive and complicated sector. David Ward shows how marketers take on the challenge.
April 14, 2008
Generating qualified leads is the core business of most b-to-b marketers. David Ward explores why finding the right ones needn't be an arduous chore.
April 07, 2008
Moms and dads — especially those with babies or preschoolers — are a marketer's dream, because they actively seek out advice and information.
March 31, 2008
Offline marketing channels have long been key elements of campaign messaging and fundraising - but online efforts are finally taking center stage.
March 24, 2008
Home sales are sliding, so marketers need to start spending their money wisely — which is where the right direct marketing strategies begin to shine.
March 24, 2008
Insurance heavyweight AXA Equitable already had a can't-miss mascot, but an integrated b-to-b campaign made targets take even more notice.
March 10, 2008
Credit card, bank and other financial services companies face a shrinking prospect pool, so they must find the right ways to connect with their targets.
January 21, 2008
For companies using expectant mother lists, building relationships quickly is essential for campaign success.