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Database/CRM
Spotlight conversation: The evolution of CRM
Dianna Dilworth
July 02, 2009
Janet Rubio, chief insights officer at Engauge, discusses the evolution of CRM.
Ryanair looks to Webloyalty for repeat business
Lauren Bell
July 01, 2009
Ryanair, a discount airline based in Ireland, has partnered with Webloyalty in a move to encourage repeat customers. Through the new agreement, customers who book tickets online with Ryanair will receive a prompt at the end of the checkout process inviting them to join Webloyalty's Shopper Discounts and Rewards program.
How to target the wealthiest buyers
Michael Gale, CEO, Strategic Oxygen July 01, 2009
While many financial institutions are struggling, one sector remains hot: wealth management. Targeting prospects with dollars to manage is critical to success and, at the same time, more difficult than ever because people are looking to new influencers and new sources of information to help them make investment decisions.
Marquette Group chooses Microsoft Dynamics CRM to support growth
Lauren Bell
June 30, 2009
Marquette Group, a direct marketing and advertising company, has replaced its SalesLogix CRM system with Microsoft Dynamics CRM. The Microsoft Dynamics CRM system, which will be fully up and running by the end of September, was chosen following a lengthy evaluation of multiple systems, including the incumbent.
Digital coupons help grocers boost loyalty programs
Lauren Bell
, Dianna Dilworth June 26, 2009
Last week Safeway became the latest grocery chain to partner with Cellfire, offering the latter's digital couponing service as part of its ever-expanding CRM efforts.
Corporate dining group offers tiered loyalty program
Lauren Bell
June 25, 2009
Food service management company Compass Group is working with First Data to roll out a new, tiered loyalty program nationwide. The two companies have been working together on payment and loyalty programs since February 2007. This year, they are rolling out ZipThru Rewards to Compass Group's corporate cafés and dining centers nationwide.
Is multicultural marketing the answer for an adverse market?
David Schwartz, executive director, Specialist Marketing Services Inc. June 24, 2009
How is the multicultural market being affected by this adverse economy? Is this a good time to enter the multicultural market or are the risks greater right now? What can you do to raise your response level? These are all good, challenging questions but actually easy to answer.
Health publisher MediZine expands database marketing opps with acquisition
Lauren Bell
June 24, 2009
MediZine LLC, the producer of print and online health education content, has acquired the Web portal HealthCommunities.com Inc. as part of its audience growth strategy. HealthCommunities features physician Web sites and educational content on health for consumers. The portal also hosts 30 different patient communities, reaching more than 1.5 million monthly visitors and more than 2,300 practicing physicians — an audience that MediZine executives see as a perfect target for its own editorial products, partners and advertisers.
A lifetime of loyalty
Lauren Bell
June 23, 2009
Hal Brierley, CEO of e-Miles, discusses the changing world of loyalty marketing and how he's evolving with it.
Boutique hotels join loyalty network
Lauren Bell
June 22, 2009
Red Carnation Hotels (RCH), a group of 13 boutique hotels in the US, Europe and South Africa, has joined loyalty network ClubHotel. ClubHotel is a paid membership loyalty club serving more than 400 hotels and resorts worldwide. In return for their $150 annual fee, ClubHotel's more than 600,000 members receive reciprocal preferred room rates and discounted dining benefits at all participating hotels.
more »
Database/CRM Features
Spotlight conversation: The evolution of CRM
A global CRM view
Top Tips: Keeping your databases safe and secure
MetLife retention campaign boosts loyalty
Teens are top credit target
more »
Database/CRM Opinions
How to target the wealthiest buyers
Is multicultural marketing the answer for an adverse market?
Defining true cloud-enabled software
Gaining greater returns from the grocery store
Act promptly on leads for conversions
more »
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