Database/CRM

End user experience metrics enrich contact center performance management

Lori Wizdo, VP, marketing, Knoa Software May 14, 2008

When the contact center is the main channel to the customer, it's imperative to look beyond basic measurement and leverage advanced analytics to optimize agent performance and improve customer service. Best practice organizations are formalizing their agent performance tactics into a comprehensive contact center performance management (CCPM) system.
 

Chrysler executives not phoning it in with CRM

Lauren Bell May 14, 2008

Chrysler Corp. is integrating top executives into its CRM strategy with a new customer-calling program that kicks off next week. The "Customer First Call Campaign," spearheaded by Chrysler chairman and CEO Bob Nardelli, asks Chrysler's 300 top executives to make customer service calls to people who have purchased a Chrysler, Jeep or Dodge vehicle in the last 60 days.
 

Why using RFV analysis is more important than ever

Curt Bloom, managing director, international, of SmartFocus May 14, 2008

When supermarkets usurped the village shop, some felt the personal touch was lost in retail forever. But today's technology means even the biggest business can talk to every customer as an individual. Personalization is not about mail-merging.
 

More incentives for Hilton HHonors members

Lauren Bell May 13, 2008

Hilton Hotels Corporation has added new components to its HHonors guest loyalty program in a summer push. The hotel company is now allowing its 8 million active HHonors members to earn points when they rent from Budget Rent A Car, a new partner of the program.
 

Carmakers fuel sales with gas incentives

Cara Wood May 12, 2008

Car manufacturers are turning a setback — rising gas prices — into an oppor­tunity to promote car sales. Last week, the average national price of a gallon of regular gas hit $3.62 — amid predictions from the US Energy Department the price would rise to a monthly average of $3.73 a gallon next month. American Suzuki Motor Corp. and Chrysler LLC each announced purchase incentives offering free gas to drivers.
 

DMNews talks with Todd Wheeler, president/CEO of Concierge Colorado and Hospital Concierge of America

May 12, 2008

Todd Wheeler, president and CEO of Concierge Colorado and Hospital Concierge of America, knew his contact-tracking system needed an overhaul, and found a solution in InfoStreet StreetSmart.
 

Vermont Teddy Bear invests in relational database

Lauren Bell May 08, 2008

In order to handle greater volume and inform its other marketing efforts, Vermont Teddy Bear recently extended its relationship with database services provider I-Centrix for its June catalog push, a drop that will be sent to its high-value customers.
 

Survey: CRM important to retailers in recession

Lauren Bell May 07, 2008

New survey data released by Retail Systems Research (RSR) and Manhattan Associates Inc. show that a majority of retailers have not made plans to cope with consumer spending inspired by the economic stimulus plan — a move that could affect CRM strategies and customer loyalty.
 

Is your marketing database a lemon or limousine?

David Bernard, managing director, DB marketing technologies May 07, 2008

Databases are the engines of your sales and marketing organization. They are what your CRM programs run on. They need regular tune-ups. Left on their own, mistakes go uncorrected and costs climb, until finally someone notices and heads roll.
 

Why promotion history counts in successful data mining

Andrea Miskovsky, chief client officer, MBS May 07, 2008

Successful data mining depends on having rich and valuable customer data on hand to inform marketing decisions, rang­ing from product purchase history and channel of preference behavior to geography, demographics, and psychographics. Promotion history is often neglected in the data mining process but can be pivotal to its success.
 

Database/CRM Features

Database/CRM Opinions

Latest Jobs
 Subscribe to the RSS for this page  [view all our RSS feeds here]
 
Popular Tags
Acquisitions Ad Serving & Ad Networks Agency Analytics Arts & Entertainment Business to Business Campaigns Careers Moves Database Marketing & CRM Direct Mail & Postal Direct Response Television EMail Marketing Interactive Marketing International DM Internet Marketing Legal & Privacy Lists Media & Circulation Multichannel Retail & Ecommerce Nonprofits & Fundraising Research Search Marketing Shows & Associations Technology Teleservices
Home | News | Features | Sectors | Sectors | Resources | Events | Subscribe | Issue Archive | Contact Us | About Us | Editorial Calendar | Advertise | Subscribe to our RSS feeds RSS

Other sites from Haymarket Media Inc.

PRWeek US | PRWeek Jobs | SCMagazine US | DMNews | DMNews Jobs | MM&M | Medical Marketing Jobs

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions