Datamark, a marketing agency serving the education industry, has expanded its use of the Alterian Integrated Marketing Platform.

Salesforce.com has partnered with Amazon and Facebook for a new Web site management service this week. The company said its Force.com hosted applications platform would be linked with services from Facebook and Amazon Web Services.

The National Multiple Sclerosis Society has signed a five-year renewal contract with longtime database marketing services provider Epsilon.

The ongoing revolution in customer-focused analytics has sparked a shift in the retail landscape. Faced with increasing competitive pressures, forward-looking organizations are moving from the days of traditional market-driven strategies to a new era of data-driven customer-centric retailing.

Starbucks has launched a new customer loyalty program, Starbucks Gold Rewards, on the heels of a rewards program that started in April. The new Gold program, which goes into wide release on November 4, offers a 10% discount on most in-store purchases.

InfoGroup Inc., formerly known as InfoUSA Inc., reported an operating loss for the third quarter of $1.7 million, or 7 cents per share; compared to net income of $17 million, or 31 cents per share, for the same quarter last year. The company said the loss was partially due to litigation costs and severance payments made in connection with lawsuits against former CEO Vinod Gupta, who resigned in August.

Red Hawk Casino has begun a push to sign members to its Red Hawk Rewards Club before the Casino's grand opening in December. The rewards club is being promoted by mail to a list of consumers who live within 50 miles of the Placerville, CA, casino that have been identified as potential gamers.

In a volatile economy, one-to-one strategies can help financial services marketers build relationships with business decision makers.

Recency and dwelling type are just a few of the home-based list selections that can help marketers from several industries target the right customers, say our four experts.

Direct marketing services provider Harte-Hanks Inc. reported that revenue totaled $269.9 million in the third quarter ended September 30, down 5.9% from the previous third quarter. The company's diluted earnings per share were 26 cents in the same period, compared with 30 cents in the previous year.