Countrywide notifies customers of data breach with direct mail

Lauren Bell September 16, 2008

Countrywide is notifying customers that their personal information may have been sold to a third party by a former employee. The mortgage lender, recently acquired by Bank of America, learned of the breach in early August.
 

New online data company BlueKai strives for quality, privacy

Lauren Bell September 15, 2008

A new online data exchange, BlueKai, has launched with a mission to respect consumer privacy while providing targeted intent data. BlueKai partners with data sellers to gather anonymous shopping and research information, which it then auctions to advertisers, ad networks and publishers looking to place more targeted ads.
 

Spotlight conversation: A coffee connection

Chantal Todé September 15, 2008

Green Mountain Coffee's Crites sheds light on continuity clubs.
 

MBTA uses mail to promote program to businesses

Bryan Yurcan September 12, 2008

The Massachusetts Bay Transportation Authority, the Boston-area public transit agency, has begun a direct mail campaign to promote its Corporate Pass program. Steve Greenblatt Creative of Dayton, OH, is the agency working on the project.
 

Rationalization is the foundation for good CRM strategy

Sushil Paigankar, senior manager, head of Patni Computer Systems Technology Solutions Group, India September 10, 2008

The traditional way of approaching CRM is changing. For example, organizations have stopped viewing their CRM strategies as simply CRM application implementations.
 

ComScore: Traffic to health information sites grows

Ellen Keohane September 10, 2008

Health information Web sites have grown 21% as a category in the past year, according to a recent report from ComScore. For the month of July, ComScore reported that WebMD Health remained the leader within the health information category with approximately 17.3 million visitors.
 

Upromise launches paperless coupons

Chantal Todé September 10, 2008

To make it easier for its members to find and redeem grocery savings, shopping rewards program Upromise is introducing paperless coupons.
 

Spotlight conversation: Not ducking businesses

Lauren Bell September 08, 2008

Aflac's Johnson on the company's b-to-b efforts.
 

GM paces its safety recall with mail push

Lauren Bell September 05, 2008

General Motors (GM) will reach out to consumers in November to recall 944,000 cars, including Buick Lucerne sedans, Cadillac Escalades and Chevrolet Silverado trucks.
 

RBC adds multiorganization tool to CRM strategy

Lauren Bell September 05, 2008

RBC Ministries will be one of the first users of MPower's new multiorganization functionality, which rolls out officially on Monday, September 8.
 
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