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General Motors streamlines its CRM

Lauren Bell October 10, 2008

General Motors is retaining two Interpublic Group agencies on its CRM roster to work together on its Lifecycle CRM and the GM Card going forward. Mullen, which has long worked on the GM Card; and Campbell-Ewald, another long-time GM partner, will focus on owner and conquest marketing, card member initiatives and discount programs from employees, suppliers, military, college and dealers.

SaaS reduces spend and improves data reliability

Dave Clements, CEO, Lasso Data Systems October 08, 2008

The delivery model for DM computer programs has been ingrained over the years: You investigate vendors, select a provider, sign a contract and enter a lengthy and potentially difficult implementation phase. Then, you deal repeatedly with your vendor post-installation to iron out bugs and glitches. However, one of the most popular trends in technology in recent years is designed to collapse that timeline and streamline the installation and maintenance process.

Clash-Media launches new lead generation service

Mary Elizabeth Hurn October 08, 2008

Clash-Media, a performance-based digital marketing company, has launched the "Path Partnering" service to improve its clients' lead generation. This service will connect advertisers with publishers based on the relevance of the Web site's traffic.

Virgin America loyalty program takes off

Lauren Bell October 08, 2008

Virgin America airline has teamed with Loyalty Lab to start offering rewards through its Elevate frequent fliers program. Fliers have been able to collect points — based on dollars spent, not miles traveled — with the airline since its launch in August 2007 and, as of six months ago, they are able to view their point balances online. Points redemption online started this month.

Hotels build database with contest

Lauren Bell October 06, 2008

Boutique hotel chain Desires Hotels has launched an online contest to build its database and to drive bookings. The "E-Escapes" contest, which runs through October, is part of Desires' promotional effort for the launch of its new site, www.desireshotels.com.

Acxiom releases MarketEdge-X

Jonathan Mack October 03, 2008

Today marked the formal launch of Acxiom's marketing database solution, MarketEdge-X. MarketEdge-X is meant to offer midsize businesses customer data insight and provide the information, segmentation and analysis a company needs for customer acquisition, retention and expansion.

Southwest adds to business traveler services

Lauren Bell October 02, 2008

Southwest Airlines has added a new fast-lane perk to its Rapid Reward loyalty program, which it is also extending to its Business Select passengers.

Euro RSCG realigns to improve list, database marketing capabilities

Lauren Bell October 01, 2008

Euro RSCG North America has realigned its holdings, placing American Student List within its loyalty and database group, Euro RSCG Discovery. The partnership is intended to provide clients of both American Student List and Discovery with a more targeted, strategic approach to reaching young consumers and their families.

Gander Mountain boosts loyalty for growing retail efforts

Lauren Bell September 30, 2008

Following its recent launch of an e-commerce site and catalog, sporting and outdoor goods retailer Gander Mountain has signed a private label credit card agreement with Alliance Data Systems Corp.

Online leads available on mobile

Bryan Yurcan September 29, 2008

Salesgenie.com subscribers can now access Salesgenie.com via their Internet-enabled mobile phones. The online sales leads database launched a new mobile site, Salesgenie Mobile, which enables sales professionals to access their existing leads or search for new prospects via their smartphones.

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