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Collecting, storing and analyzing data is an essential part of any marketing team's efforts - after all, when it comes to direct marketing, campaigns are only as good as the data they use. The 2009 DMNews Database Marketing Survey, sponsored by CognitiveDATA, discovers how top direct marketing executives from leading companies across the US feel about the collection, quality, accuracy and storage of their data, particularly when it comes to direct mail lists. Learn how confident marketing executives are in their data efforts to how they collect, clean and use data to improve their efforts across marketing channels. This webcast will feature marketing, data and postal experts who analyze and address the results - unearthing surprising findings about the attitudes and behavior of the country's top database marketers.
Featured speaker
Dave Frankland, Principal Analyst, Forrester
Joe Rhodes, VP of customer loyalty and business optimization, Hilton Hotels Corporation
Rod Ford, CEO, CognitiveDATA, Inc.
Moderator
Sharon Goldman, Executive Editor, DMNews
Sponsored by
