Specialty Catalog Corp. is launching a new direct response television campaign created by Northern Lights Direct Response Television. The 60-second spot promotes Especially Yours, a mail order catalog that offers stylish and versatile wigs, hairpieces, weaves and extensions for African American women, including designs by celebrities Star Jones, Diahann Carroll and Naomi Sims. The campaign is set to rollout this month in the United States on channels like BET, BET J, Black Family Channel, TV One and WB100. Gotham Direct, New York, handles media buying.