According to a recent SEMPO survey, the North American search engine marketing (SEM) industry grew from $9.4 to $12.2 billion from 2006 to 2007, and spending is predicted to more than double over the next few years. But many companies are still hesitant to invest in SEM. Part of the challenge is that search efforts can be complicated, time intensive and intimidating. But as more and more consumers look online before making purchasing decisions, search marketing will only become a more critical piece of business's marketing spend.
In this Essential Guide, which will run in our 6/16 issue, DMNews will showcase the latest trends in search engine marketing through expert opinion and original articles. Experts from the search marketing world are invited to share their knowledge, case studies, trends, best practices and forecasts with DMNews' readership. We are looking for articles on search engine optimization, pay-per-click advertising, local and national search marketing, social media marketing and mobile search, among other search-related topics. The articles will be pitched at various levels of expertise and understanding.
To be a part of the Essential Guide, e-mail your 500-word article, or your case-study pitch, by Wednesday, May 7 to Sharon Goldman at features@dmnews.com. We cannot guarantee inclusion of all articles, and they may be edited.