Theáwildfires that ravaged Southern California and blazed at their peak last week took their toll on parts of the direct marketing industry as well, with local companies reporting closed offices, staffing issues due to people being evacuated from their homes and delays in orders. By Thursday, when the winds that were driving the fires finally started dying down, it looked like operations might return to normal in a few days. However, it will likely be weeks before the financial impact is fully understood.