Click Fraud: Media Myth or Marketing Menace?
Kevin H. Johnson, Acxiom Digital
January 08 2007
If you are a novice Internet marketer and read the wrong news article, you are likely to be scared away from spending any time or money on pay-per-click (PPC) advertising. Who wouldn't be scared upon reading that up to 40 percent of paid-for clicks may be fraudulent?
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