More and more well-intended e-mail is ending up in the junk box as companies and individuals tighten the screws on their anti-spam systems. Currently, seven out of 10 e-mails are being flagged as spam.
According to Postini, a third-party provider of e-mail security services, the makeup of spam looks like this: 97 percent bulk mail; 1.4 percent "Get rich quick"; 1.2 percent sexually explicit content; and 0.4 percent special offers
Here lies the problem:  the nebulous definition and perception of bulk mail.  Some people automatically equate the term bulk mail with spam.
The fact is, if you are using best practices and are sending bulk e-mail to customers or prospects that have asked for it, your bulk mail is not spam.
Yet today's spam-detecting options are doing so well at flagging any bulk mail as spam that legitimate e-mails are getting unfairly stopped.
In the interest of keeping it simple, there are two key areas to consider: the sending method a