Recent Articles
July 18, 2008
For their back-to-school efforts, a number of multichannel merchants are marrying microsites with a significant push into social networking.
July 17, 2008
In a letter to employees July 17, Penton Media CEO John French said he will be leaving his position. French and the firm's board of directors feel that his leaving "is truly the next step in a significant transformation which is already well under way across the organization," the letter said.
July 16, 2008
E-commerce channel management solutions provider ChannelAdvisor has acquired RichFX, a company that helps retailers design, implement and manage rich media.
July 15, 2008
Sears' back-to-school campaign this year has a bigger social networking push than in previous years, including YouTube, Facebook and MySpace tie-ins. "Expanding our marketing strategy into the online world of user communities and social networking is a critical means of developing engagement and brand loyalty within the youth demographic," said Richard Gerstein, SVP and CMO at Sears, in a statement.
July 15, 2008
Two alums from Avenue A/Razorfish and Microsoft have formed a new interactive advertising agency, Pollinate Media. Partners Levi Patterson and Ben Waldron have developed the new, Portland, OR-based agency with an emphasis on mobile and location-based marketing and interactive advertising.
July 14, 2008
United Way and CreateHope Inc. have combined their community involvement services to form Truist, a new for-profit company offering an integrated, strategic approach to planning, tracking and management of global employee and community involvement initiatives.
July 14, 2008
Social media applications, such as Facebook and Twitter, are expanding beyond their utility of connecting with friends and being used to encourage people to donate blood.
July 14, 2008
Centralizing direct mail production can maximize marketing efficiency, Chantal Todé reports.
July 11, 2008
Najafi Companies, a private investment firm, has agreed to acquire Bertelsmann AG's Direct Group North America, one of the largest direct marketers of books, DVDs and recorded music. Direct Group includes such brands as Columbia House and the Book-of-the-Month Club.
July 11, 2008
In a move designed to enhance its database marketing capabilities, interactive marketing services provider Acxiom has acquired the database marketing solutions division of ChoicePoint Precision Marketing LLC, a subsidiary of ChoicePoint Inc.