On October 19, Equifax and Strongmail announced at DMA09 they are partnering on a tool that enables marketers to target consumers not only by demographic and behavioral data, but also by social media influence. The tool has direct integration with blogs and social networks, including Twitter, Facebook and MySpace.

Martha Stewart delivered a single message to a crowd of about 600 at the Direct Marketing Association's annual conference in San Diego on October 19: It's good to be everywhere.

In response to increasing advertiser focus on ROI, Ogilivy & Mather and MarketShare Partners are teaming up to offer marketing effectiveness tools measuring results and predicting optimal media spend across digital, direct, TV, radio and marketing channels.

Analytics software provider Omniture Inc. announced $87.9 million in revenue for the third quarter of 2009, which ended September 30. The earnings represent an increase of 13% compared to revenue of $77.8 million reported for the same period a year ago. The company recently entered into an agreement to be acquired by Adobe Systems Inc.

APWU President William Burrus suggests eliminating mailer's workshare discounts.

InfoGroup's Fairfield talks about trends in the data, research and marketing services industry

Often simple ideas are the ones that resonate with your audience and end up defining your brand. Think JetBlue's customer bill of rights, LL Bean's return policy, or Apple's user manual. In the last week, many brands enhanced their communication strategies.

Audi of America named Washington, DC-based RTC Relationship Marketing its CRM agency of record on September 30. Under the agreement with Audi, the agency will develop enhanced owner communications as well as programs to increase loyalty and to attract new customers to the Audi brand.

For NBC Universal, the explosion of online video has opened up creative opportunities to promote its on-air lineup.

Insurance provider 21st Century Auto Insurance and Publisher's Clearing House — each with more than 50 years of direct mail marketing experience — are partnering on a multiyear affinity program that has both companies trying new tactics in social media.