Recent Articles
April 14, 2008
David Skinner, CEO of WhittmanHart Interactive, discusses the role of video in a digital media campaign.
March 24, 2008
Database and list marketing giant InfoUSA plans to spreading its business overseas, initially targeting China and India. The company said in a release it is in discussions with several overseas partners to compile a telephone-verified database for these countries.
March 24, 2008
Bank of America, in partnership with Holsted Marketing Inc., is planning a 300,000-piece direct mail campaign for April 15 that began with inserts on its billing statements. For at least the past three years, Bank of America and its subsidiary, MBNA, have done a bangtail promotion — perforated mail-back tabs on statement envelopes — on its outgoing credit card statements promoting a jewelry continuity program.
March 21, 2008
Recently launched online advertising alliance QuadrantOne, which is owned by Tribune Co., Gannett Co. Inc., Hearst Corp. and The New York Times Co., has announced a partnership with the Newspaper Consortium, a group of 26 newspaper companies. It now represents more than 250 newspapers and 25% of the daily newspapers in the US.
March 19, 2008
The Postal Regulatory Commission has completed its first review of the US Postal Service's price adjustments under the Postal Accountability and Enhancement Act, finding that all rate increases announced February 11 and set to go into effect May 12 are within the required Consumer Price Index cap.
March 17, 2008
Online auction company eBay has announced plans to launch a new affiliate program, titled The eBay Partner Network, on April 1. This network will replace the seven-year-old program it had with one that is managed in-house and incorporates all of eBay's global properties.
March 17, 2008
Brightline CEO Jacquie Corbelli discusses the future of digital TV advertising.
March 12, 2008
AOL is taking the paper out of couponing with its Shortcuts service. Launched today, the program links online coupons to grocery store loyalty cards, making coupon redemption automatic at checkout with the scan of a loyalty card.
March 11, 2008
Direct marketing innovator Peter Vane died in his North Carolina home on March 10, at the age of 84. Vane, a Direct Marketing Club of New York Silver Apple Award winner, had a successful career in direct marketing in the US and abroad. He is credited as the first to affix a copper penny to a reply card and was an early proponent of exploring lifetime value of consumers through what became known as CRM marketing.
March 10, 2008
At Last Thursday's 30th annual John Caples International Awards, held in New York, 103 creative awards were given out to entrants from 21 countries, all praised for their "creative solutions to direct marketing problems."