Caples Creative Community

Creative solutions from Supershoes.com, Rubbermaid, Inkubook

Julie Petroski, VP, group creative director at Targetbase talks about the latest campaigns from Supershoes.com, Rubbermaid and Inkubook

FedEx drop boxes by BBDO NY

To further promote FedEx's NASCAR sponsorship and drum up excitement for the Chase for the Sprint Cup, BBDO placed voice-enabled devices in 700 FedEx dropboxes throughout the southeast US. The effort is a complement to a FedEx digital campaign that was already under way.

Vaseline "Prescribe the Nation" by Ogilvy

To promote the launch of its Vaseline Clinical Therapy skin cream, Unilever turned to Ogilvy for a viral campaign that would demonstrate the power of the product in a grassroots, hands-on way. In the year since the viral campaign "Prescribe the Nation" began in Kodiak, AK, over 3 million prescriptions have been given from customer to customer.

ALS Association names Grizzard AOR to raise donor engagement

Kevin McKeefery November 02, 2009

The ALS Association has chosen Grizzard as its agency of record. The agency is focusing on increasing both the size of the organization's donor base and the level of donor support. The nonprofit's previous efforts were limited to direct mail renewal programs used in conjunction with e-mail campaigns.

Kinsella named Digitas' North America president

Frank Washkuch October 29, 2009

Colin Kinsella, currently the chief innovation officer at Razorfish, was appointed president for North America at Digitas, effective January 1, 2010. Both agencies are owned by Publicis Groupe. He will oversee the company's North American operations and report directly to Laura Lang, CEO.

Agencies partner to launch social media service for pharma companies

Cara Wood October 28, 2009

Extrovertic and Virilion announced a joint venture on October 28, called EV Healthcare, to help healthcare companies implement digital and social media marketing campaigns. The service, based in New York, has just begun marketing to prospective clients, said Pfizer veteran Dorothy Wetzel, co-founder and executive marketer at Extrovertic.

People News from BBDO NY, Emerge, Imagination, SKM Group

BBDO NY names Ng ECD...Emerge adds group account directors...Imagination taps Rogers as CD, Americas...SKM Group promotes LeFauve to VP.

People News from Rosetta, Definition 6, Vertis, G2 D&D

Toni Hess joins Rosetta as ECD...Definition 6 turns to Distin for search...Vertis names Berry SVP sales...Dennelly and Hamilton promoted at G2 D&D

People News from Levi's, TBWA LA, Catalyst:SF, Concept Farm, Incisive Media, Travel Ad Network

Levis taps Szulc as global CMO...Goldstein head of planning at TBWA LA...Arens joins Catalyst as partner...Concept Farm hires director, account management...Incisive taps Grehan as VP...Travel Ad Network promotes top execs Lawson, Silver

Fanscape, Naruto look to Twitter for engagement

July 29, 2009

Digital engagement agency Fanscape created a Twitter campaign for Japanese anime show Naruto. Fanscape set up a week-long contest in which more than 3,400 Twitter users collected answers to clues issued by Tweet-A-Prize.

Indirectly Blog

Banner Ad Flies Build Book Show Buzz

Carol Krol October 31, 2009

Jung von Matt/Neckar, a German ad agency, created buzz for publisher Eichborn at the Frankfurt Book Fair this month. The agency outfitted 200 flies with banner ads to promote their exhibition booth at the show. What do you call that? A "fly circus?"

Beat it, direct marketers

Carol Krol October 21, 2009

After hitting some of the overlapping parties and events Sunday night during the DMA's annual conference - Xerox's rooftop networking event and the DM Buzz party at the Hard Rock Hotel's Club 207 - I wandered back to my hotel room to find a door hanger ad from iContact hanging on my door.